Negotiating M&A

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Negotiating M&A at a New Level

Uncover Hidden Value in Negotiations

Many M&A and business negotiations miss out on millions in potential value. Studies have shown that as many as 70-90% of M&A transactions fail to deliver the expected value. For nearly three decades, researchers and scientific studies have identified various reasons for this failure.

However, it often boils down to M&A advisors preparing the deal and the negotiation with a focus on price, power, and control, rather than uncovering hidden opportunities.

A New Approach to Negotiation

Imagine a smarter way to negotiate—one that transforms competition into collaboration and maximizes value for all parties involved.

Join Dr. Keld Jensen (global negotiation expert), Martin Søvsø (M&A specialist and CEO of StraBI Consult), and Tine Anneberg (SMARTnership strategist) to learn how SMARTnership negotiation can revolutionize any deal, from M&A to everyday business negotiations.

Meet the Experts

Dr. Keld Jensen – A leading authority on negotiation, creator of SMARTnership, and ranked #3 Global Guru in Negotiation.
Martin Søvsø – CEO & Founder of StraBI Consult, with an Executive MBA in M&A. An expert in value creation throughout transactions, his research has significantly boosted M&A value growth. He has successfully managed deals for businesses with revenues up to $1 billion and assets of $2.1 billion.
Tine Anneberg – A seasoned negotiation strategist, skilled in handling multi-million-dollar contracts using SMARTnership principles.